Barbie is set to release a Day of the Dead doll dressed like the traditional La Catrina and reportedly retailing at $75 to celebrate the Mexican holiday. The limited-edition toy will pay tribute 'to Mexico, its party, its symbols and its people', according to Mattel and shows Barbie in a floor-length black dress embroidered with flowers. She wears butterflies in her hair and the traditional skull make up in line with the traditional Catrina created by cartoonist José Guadalupe Posada in 1912. Day of the Dead is a multi-day holiday and will be celebrated in Mexico and by Mexicans abroad from October 31 until November 2. It centers on gatherings of family members, friends and neighbors to pray for and remember deceased loved ones with a number of unique traditions.The holiday has become so significant that it was recognized by UNESCO, the United Nations Educational, Scientific and Cultural Organization, in 2008 as being culturally and historically notable. Barbie's new doll will feature a long, embroidered and frilly' dress, 'decorated with flowers and butterflies'. A Mattel spokesman added: 'The final touch is completed by a crown with the iconic monarch butterflies and the cempasuchil flower to honor, above all, the symbols and offerings of this emblematic Mexican tradition.'Its designer, Javier Meabe, told EFE he wants the doll to 'further expand awareness about the Day of the Dead and introduce the tradition to homes and families'. He added: 'Being Mexican American, I know how important this tradition is and the responsibility involved in representing this culture, so it wasn't taken lightly. 'I just hope people know how much love we put on this doll and how much respect we have for the Day of the Dead. 'It is a great honor for me to have designed the first collectible doll alluding to the Day of the Dead, which has a great place in my heart. And I am very excited that people have this doll.' But the figure has sparked a mixed reaction online with one user commenting: 'Is this a bad joke or what? #Mattel toy company plans the release and promotion of a Day of the Dead barbie... Dia de los Muertos is one of our most sacred traditions in Mexico dating back to prehispanic days. STOP PRODUCTION!'Another was shocked at is reported cost, writing: 'I really want the Day of the dead Barbie but 75? That’s messed up, why are they exploiting the culture.'But another added: 'There is a new Day of the Dead inspired Mexican 'Catrina' style Barbie doll and I confess that I want one!' DailyMail.com has contacted Mattel for comment. Mattel has already made a doll of celebrated Mexican artist Frida Kahlo, as part of its Inspiring Women series.